The Brand

Global Lash & Beauty Brand made in LA.

The Task

Fully manage the elevation of reposition Ardell to digital savvy brand creating a cohesive experience across e-comm site and retailers. New product launches include: Naked Lash Campaign and Magnetic Lashes. Helped grow brand to 1 Million Followers Management of growth of social media and all Influencer Marketing and celebrity events, collaborations, and partnerships.

The Execution

BRAND STRATEGY

CREATIVE DIRECTION

PRODUCT SHOOTS

SOCIAL

DIGITAL ASSETS

INFLUENCER MANAGEMENT

CONTENT CREATION

"Nicole is extremely passionate, bright, collaborative, and a natural leader in all areas of her expertise. I very much enjoyed working with Nicole and highly recommend her to any brand looking to grow and elevate."

— Jennifer Johnson, Senior Leadership | Ardell

OUR WORK